Leading a boutique creative and production consultancy, owning every operational function of the business: client acquisition, project delivery, vendor relationships and team coordination. Responsible for end-to-end business operations including P&L management, budgeting, invoicing, cash flow, contract negotiation and resource planning. Designed and implemented all internal workflows, from brief intake and scoping through to production management and final delivery. Built and managed a network of freelance specialists (photographers, videographers, editors, designers) across the UAE, coordinating multi-disciplinary teams on projects for McDonald's, Hugo Boss, Loro Piana, Chevrolet, KFC, Nakheel, Aldar and Meraas.